Acquired
Season 3, Episode 6: Behance (with Scott Belsky)
Every company has a story.
Learn the playbooks that built the world’s greatest companies — and how you can apply them.
Show Notes
Ben and David are joined by Adobe’s Chief Product Officer, Behance founder, Benchmark partner, author, and product luminary, Scott Belsky, to tell the story of Adobe Systems’ 2012 acquisition of Behance. We dive into the role it played in of one of the greatest (and least well-known) pivots of all time: Adobe’s transition from packaged software to services, which over the past 6 years has generated an astounding $100B+ in market cap and nearly 10x growth in Adobe’s share price!
Sponsors:
WorkOS: https://bit.ly/workos25
Intapp: https://bit.ly/intappceleste
Sentry: https://bit.ly/acquiredsentry
Anthropic: https://bit.ly/acquiredclaude25
More Acquired!
Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!
© Copyright 2015-2026 ACQ, LLC
Links:
Scott’s great new book, The Messy Middle, out today!
This episode is not processed yet. Sign in to queue the transcript and make it useful for search and Q&A.
Sign in to queue transcript (1 credit)
Free to start
Skim the episode first,
Skim the episode first,
then decide if it is worth listening.
Sign up with Google in one click. 10 transcript credits included. No card needed.
Google sign-in · No credit card · 10 free transcript credits