Acquired
Mars Inc. (the chocolate story)
Every company has a story.
Learn the playbooks that built the world’s greatest companies — and how you can apply them.
Show Notes
M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing about: Mars, Incorporated. And Mars itself is 100% owned and deeply intertwined with the Mars family, who are currently the second wealthiest (and perhaps first most secretive!) family in the United States. Tune in for one of the 20th century’s most incredible entrepreneurial stories across candy and pet care, and one that’s all the more incredible because it’s so little-known!
Sponsors:
WorkOS: https://bit.ly/workos25
Intapp: https://bit.ly/intappceleste
Sentry: https://bit.ly/acquiredsentry
Anthropic: https://bit.ly/acquiredclaude25
Links:
Hershey’s M&M response: Hershey-ets
Our past episodes on Berkshire Hathaway, LVMH, and Novo Nordisk
Worldly Partners Multi-Decade Mars Study
Episode sources
Carve Outs:
Dandelion Chocolate and the Dandelion Advent Calendar
Tesla Model Y + repair service
Silo
Home Alone
More Acquired!
Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!
© Copyright 2015-2026 ACQ, LLC
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Transcript not yet processed.
Sign in to unlock (1 credit)
Free to start
Full transcripts, AI insights,
Full transcripts, AI insights,
episode chat — free.
Sign up with Google in one click. 10 unlock credits included. No card needed.
Google sign-in · No credit card · Cancel anytime