The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman.
If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.
Show Notes
Phil Jacobson is Co-Founder At PumpUp, a community for healthy and active living, with over 2m users. Phil leads the operations, finance, marketing, business development and external relations for PumpUp, with great success having accumulated over 220,000 Instagram followers! Prior to PumpUp, Phil held brand management positions at Unilever and PepsiCo.
In Today's Episode You Will Learn:
How Phil started PumpUp?
How Phil got 1,500 downloads in day one?
What marketing strategies are PumpUp working on to continue growing?
What social media strategies Phil recommends founders attempting to build an online presence?
How did Phil accumulate the 220,000 instagram followers organically?
What has Phil done to create such a heavily engaged user base?
Who are Phil's biggest competitors and how does PumpUp aim to stay ahead of them?
Where are PumpUp in the fundraising process, what has Phil learnt from the $2m seed round?
How can startups determine how much they need to raise?
What are PumpUp doing to ensure customer retention rates remain high?
Items Mentioned In Today's Show:
PumpUP App
General Catalyst Partners
Favourite Book: The Hard Thing About Hard Things by Ben Horowitz
Favourite Blog: MatterMark Daily
As always you can follow Harry, Phil, The Twenty Minute VC and PumpUp on Twitter here!
A new one recommended by Phil, click here to follow the awesome Instagram pages of Harry and PumpUp!
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