44:47 Link copied!
So yes, they're making the moves, exactly the moves you'd expect. And yeah, the and and the little chatter of, my god, that's a bad idea or it's not doing enough that we saw from before
a few weeks ago. It's all said. This is just gonna happen. Three people have done it at super scale already. Google has done it in 2004 on. Meta themselves have done it in 2000 and probably July on, in 2012 in mobile. And then Amodei, we always forget, Amazon, I think, got to about 100,000,000,000 plus on ad revenue in the last kind of half a decade or probably seven or eight years at this point, right? So the movie is clear, and
Debut might get into $100,000,000,000
in four years. It all makes sense. The funny thing is, and I looked at all that and I thought, yep, that take and it's funny, I'm mentally giving them 100% credit for getting that. OpenAI is typically not unaggressive in its projections.
So let's assume this progresses aggressive.
Yeah. And that's going sound really awful, I hate even saying it. Oh my God, a 100,000,000,000 is amazing, but it's not enough relative to the market cap. So the big for me is you can build a $100,000,000,000
ad business
in ChatGPT,
which makes sense. And in the context of a total trillion dollars of total ads with Meta already having 300 of that, Google already having 200 of Amazon already having 100 of that, and TV's got to eat two, right? That's probably a realistic high end estimate. What it means is you need another $100,000,000,000 plus from your enterprise business. That was the big for me is consumer
alone ain't going to be enough to feed this beast because your competitor, who's all in on enterprise,
is already at 30. I almost feel like a jerk saying it's like, Hey, congratulations on your $100,000,000,000 ad business. Probably one of the three or four best ad businesses ever, one of the best launches ever. But it may be that corporations want to buy more intelligence than consumers do,
and that 100,000,000,000 consumer ads won't support your burn. You need more. The 100,000,000,000 is what, 15% of ad spend, right? Yep.
And a trillion 10
something, 50. I like this as a goal for 2030 because it's clear what people should be doing. We can't just dillydally, we can't just add a 100,000,000 of ads to ChatGPT how it goes. We have to build something that is essentially as big as several of our competitors. It's well understood why it works. We're not directly in commerce. We don't have the advantages that Amazon does. Right? But can we achieve the scale of Facebook
and others? Yes. This is our job. This is our job guys. And every week we're going to iterate on it. We're going to improve it. We're going to make it better. It is mathematically possible. This is not as aspirational as the enterprise stuff. Right. It's mathematically possible. This is our effing job. We're going to review it every week. We're going to put some of our best team on it and it's doable. And if it comes up short a year or two like Elon, I mean, it would suck for the IPO, but it's not the end. It's doable. It is achievable. Right? And so I think because it is achievable,
it will be achieved. You're exactly right, Jason. And it's clarity, a whole bunch of things they've been lacking. On the enterprise side, I will say one thing. You know, there was this memo from this week that leaked from Denise Dresser, right? Who's the CRO president
saying, Wow, well, first of all, Anthropic's overstating their revenue. We're still ahead. And saying, hey, we have all, you know, we have the capacity, they're out of capacity and blah, blah, blah. Okay. At first blush, this memo to me, it seemed like a flashback to something that Mark Benioff might write, who I love, but more appropriate for Salesforce than for OpenAI when I first read it. Right. And her last gig was CEO of Slack. Right. So at first blush, I thought it seemed out of place at an AI leader. But then I thought about it and I'm like, this is the exact type of messaging you want to win traditional enterprise customers. So I'm pretty bullish actually on OpenAI and the enterprise because
all this enterprise DNA they have, which probably didn't help a snail's inch the last twelve months in the future when all the models are so powerful and big enterprises are trying to make decisions between a couple of top brands,
the ability to sell this directly to enterprise versus coming in from the bottom, coming in through the CTO, coming through the other, coming in from functional groups is going to be very powerful. So I think it may be OpenAI said they're going to double in size, right? And a lot of it's around selling motions to the enterprise.