The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman.
If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.
Show Notes
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Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark.
In Today's Episode We Discuss:
Biggest Growth Lessons from Spotify
Role of Marketing in Product-Led Companies
How to Build a Growth Engine
Organic vs. Paid Growth Strategies
The Branding Dilemma: Performance vs. Brand Marketing
Creating Demand: The Role of Upper Funnel Marketing
Balancing Investment: Immediate vs Long Term Bets
Channel Saturation and Experimentation
Growth Strategies and Performance Metrics
Growth: Big Swings or Moving % Points
Successful Growth Experiments and Tactics
Quick Fire Questions and Final Thoughts
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