The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman.
If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.
Show Notes
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Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.
AGENDA:
Biggest Growth Lessons from Pinterest
What is a Good vs a Bad Growth Hypothesis
Common Mistakes in Growth Strategies
Channel Fit: When You Have It & What To Do
Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine
How to Do SEO and Long-Term Growth Investments
Doubling Down on Successful Channels
The Unchanging Foundations of SEO
Generative AI Engines vs. Traditional Search Engines
Paid Marketing Channels: What's Overrated?
The Rise of User-Generated Content (UGC)
TikTok Ads: Expectations vs. Reality
Brand Marketing: What is Real vs What is BS?
The Importance of Feature Launches
Hiring for Growth: When and Who?
Quick Fire Round: Onboarding, Notifications, and Growth Channels
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