The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures
The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman.
If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.
Show Notes
Jay Acunzo is NextView Ventures VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck templates to mobile workshops to the popular Hitchhiker's Guide to Boston Tech (bostontechguide.com). Prior to NextView, Jay led content marketing and production teams at HubSpot (IPO) and Dailybreak Media (acquired). A former sports journalist, he began his career in tech at Google. As a result of Jay's tremendous success Jay has been named Top 10 B2B Marketer in Boston, 70 Rising Social Media Stars and 100 Most Influential Content Marketers.
Items Mentioned in Today's Show:
Kitchen Confidential by Anthony Bourdain
Jay's Article in TechCrunch
a16z
GoDaddy
Wordpress
The Weird Things Business People Do On Twitter
The Content Marketing Institute
In Today's Episode you will Learn:
How Jay made his move into the world of tech with Google and how he then transitioned into the world of venture with NextView?
What does VP of Platform really entail? Why has it become an emerging trend in the venture industry?
How is the structure of VCs firms changing, with the likes of a16z moving to a much more service orientated venture fund.
Are there any individuals or sections of society that should or should not be blogging?
How can individuals drive traffic to their blog and what tactics Jay uses to get visitors to his blog?
What Jay would suggest to business and startup founders thinking about whether to start blogging?
What is the best platform to market your content or startup? Is Twitter really an effective marketing tool? How can individuals and businesses increase engagement on Twitter? What not to do on Twitter?
We then finish today's episode with a lightning round where we hear Jay's thoughts on the best and worst aspects as VP of Platform, his best resource for content marketing, his favourite book and why.
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