The Efficient Advisor: Tactical Business Advice for Financial Planners
417: From Zero to 200K LinkedIn Views a Week (Here's Exactly How!)
<p>Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! </p>
Show Notes
What if you could turn LinkedIn into one of your most powerful prospecting tools without spending hours creating content or becoming a social media expert? In this episode, I'm joined by Michael Joyce of Calamos, who went from barely knowing how to use LinkedIn to generating more than 200,000 views a week! And he's sharing exactly how he did it. We're breaking down his surprisingly simple daily routine, why commenting might actually be more important than posting, and how to create content that builds relationships, attracts the right people, and ultimately drives business. If you've been telling yourself you don't have time for LinkedIn, or you're posting consistently but not seeing results, this episode is packed with practical ideas you can steal and start using right away.
In this episode you will learn:
The simple 10x1 LinkedIn strategy Michael uses to build connections and increase visibility.
Why commenting and engaging with others can be more valuable than posting.
How to create authentic content that builds trust and attracts potential clients.
The best practices for posting consistently without spending hours on LinkedIn.
You don't need to post five times a day, create elaborate videos, or become a marketing guru to make LinkedIn work for your advisory business. Michael shares how to start small, build momentum, and focus on the activities that actually move the needle. Whether you're just getting started or ready to take your LinkedIn strategy to the next level, you'll walk away with a simple, actionable approach to building your visibility and turning connections into real opportunities.
Find Michael Joyce on LinkedIn HERE!
Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!
Learn more about our sponsor BELAY for amazing virtual assistant services HERE!
Learn more about T2MWorks HERE!
Learn more about Asset-Map financial planning software HERE!
Check out the Efficient Advisor YouTube Channel HERE!
Connect with Libby on LinkedIn HERE!
Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
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