The Diary Of A CEO with Steven Bartlett
Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
Welcome to The Diary Of A CEO where you'll find raw, human conversations with the world’s most fascinating experts, storytellers, thinkers and business leaders.
Hosted by Steven Bartlett (entrepreneur, investor, author, and founder of Steven.com and Flight Fund) this channel was created with a simple mission: to share personal lessons that help both you live better, more fulfilling lives.
What is DOAC? Beyond Diary Of A CEO, the acronym reflects our core ethos:
- Dreamers — Dream boldly.
- Open-minded — Think without limits.
- Awareness — Expand your perspective.
- Connection — Feel more connected.
This is your corner of the internet to dream boldly, think openly, expand your awareness, and feel more connected.
The Diary Of A CEO:
◼ Join DOAC circle here - https://doaccircle.com/
◼ Buy The Diary Of A CEO book here - https://link.thediaryofaceo.com/BWjLTZK
◼ Shop The Diary Of A CEO collection: https://thediary.com/collections/shop
◼ Get email updates - https://link.thediaryofaceo.com/5IB1H6E
◼ Follow Steven - https://link.thediaryofaceo.com/AGU9QP4
Show Notes
In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending. Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode is not processed yet. Sign in to queue the transcript and make it useful for search and Q&A.
Sign in to queue transcript (1 credit)
Free to start
Skim the episode first,
Skim the episode first,
then decide if it is worth listening.
Sign up with Google in one click. 10 transcript credits included. No card needed.
Google sign-in · No credit card · 10 free transcript credits