The Diary Of A CEO with Steven Bartlett
Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
Steven Bartlett is a British entrepreneur, investor, and author. He’s the founder of Flight Story – a media company – and Flight Fund, an investment fund backing the next generation of category-defining businesses.
He created The Diary Of A CEO to share the unfiltered pages of the personal diaries of the world’s most fascinating CEOs, experts, therapists, and leaders – with the hope that their lessons will help both you and him live better lives.
DOAC is a double acronym: Diary Of A CEO, but also Dreamers, Open-minded, Awareness, and Connection.This is your corner of the internet to dream boldly, think openly, expand your awareness, and feel more connected.
My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123
Show Notes
Tap timecodes to jump
Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism .
Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season.
He explains:
◼ How his father's parenting style shaped him into the player and person he is today
◼ How growing up playing against boys five years older than him made him fearless
◼ What he said to Harry Maguire the moment he was handed the captain's armband
◼ Why taking risks is one of the most important things he does on a pitch
◼ Why he turned down a reported £200 million offer to leave Manchester United
Intro
How Bruno Learned His Winning Mentality From His Father
Why Bruno Was Already Different at 5 Years Old
How Francesco Guidolin Helped Shape Bruno’s Career
What Bruno Really Dreamed About at 18
Why Tottenham Nearly Signed Bruno
The Moment Bruno Found Out Manchester United Wanted Him
How Football Culture Has Changed Inside the Game
Social Media and Footballers' Interactions
Why Bruno Believes Every Manager Deserves Backing
What Actually Makes a Great Football Manager
How Bruno Treats Players
What Happens Inside the Dressing Room During Bad Runs
The Key Change Michael Brought to Manchester United
Why Bruno Thinks Taking Risks Is Essential
Ads
The Position Bruno Loves Playing Most
Bruno Never Seems to Get Tired
What Being Manchester United Captain Really Means to Bruno
Why This Season Feels Different for Bruno
Bruno Responds to Roy Keane’s Criticism
The Emotional Voicemails Bruno Received From Teammates
Why Being Human Matters More Than Football to Bruno
Ads
Why Bruno Rejected Huge Offers to Leave Manchester United
The Importance of Family For Bruno
What Must Change for United to Compete for Titles Again
Bruno’s Definition of Success Five Years From Now
Follow Bruno:
Instagram - https://link.thediaryofaceo.com/Bh3r8R7
Facebook - https://link.thediaryofaceo.com/4IPRmSU
The Diary Of A CEO:
◼ Join DOAC circle here - https://doaccircle.com/
◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook
◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt
◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2io2A
◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt
◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
LinkedIn Marketing - https://www.linkedin.com/DIARY
Bon Charge: https://boncharge.com/DOAC for 20% off
Vanta - https://vanta.com/steven
This episode is not processed yet. Sign in to queue the transcript and make it useful for search and Q&A.
Sign in to queue transcript (1 credit)
Free to start
Skim the episode first,
Skim the episode first,
then decide if it is worth listening.
Sign up with Google in one click. 10 transcript credits included. No card needed.
Google sign-in · No credit card · 10 free transcript credits