The a16z Show
The AI-Native CRM
The a16z Show discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This show is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!
Show Notes
a16z’s Alex Rampell and Joe Schmidt sit down with Lightfield co-founder and CEO Keith Peiris to discuss what it takes to rethink the CRM for an AI-native world, and the unusual pivot that got him there.
Keith previously built Tome to 25 million users, but eventually walked away from the product after concluding that the underlying technology couldn’t capture enough context about a presenter, their audience, and the relationship between them. Starting again, his team followed customers from AI presentations into sales workflows and eventually found a harder problem: making sense of the fragmented and often conflicting data spread across a company’s emails, calls, CRM, and other systems.
They unpack Lightfield’s idea of a “business world model,” why Keith believes intelligence can replace much of the rigid schema behind traditional software, and what changes when AI has enough context to reason about a company and its customers. They also get into building for greenfield versus brownfield markets, AI-era pricing, running a company where everyone is a generalist, and Keith’s lessons from making a hard pivot.
Resources:
Follow Keith Peiris on LinkedIn: https://www.linkedin.com/in/keithpeiris
Follow Alex Rampell on X: https://x.com/arampell
Follow Joe Schmidt on X: https://x.com/joeschmidtiv
Learn more about Lightfield: https://lightfield.app
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