The a16z Show
Digital Humans and the Story Behind Lil Miquela
The a16z Show discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This show is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!
Show Notes
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You’ve probably heard of ‘Lil Miquela. The 19 year-old Brazilian-American influencer has millions of followers and has partnered with the likes of Samsung and Prada. But despite capturing the hearts of many, she’s not real.
But you probably haven’t heard her origin story. In this episode we take a trip back to 2016, to a world that looked much different to today, together with two of Miquela’s creators – Trevor McFedries and Isaac Bratzel – cofounder and Chief Design and Innovation Officer of Brud at the time.
We learn what inspired the experiment and what early signs indicated that Miquela was not just a novel idea. In a world where spinning up an influencer, we learn what it took to capture mindshare, the pushback they’ve received, what a “scalable influencer” means, and what they think is to come.
Resources:
‘Lil Miquela on Instagram: https://www.instagram.com/lilmiquela/
‘Lil Miquela on Youtube: https://www.youtube.com/channel/UCWeHb_SrtJbrT8VD-_QQpRA
Find Trevor on Twitter: https://twitter.com/whatdotcd?lang=en
Find Isaac on Twitter: https://twitter.com/izykbenjamin
Find Brud on Instagram: https://www.instagram.com/brud.fyi
Isaac’s new avatar company: https://www.avataros.com/
Timestamps:
Introduction
The key insight
A new breed of influencers
Miquela’s aesthetic
Early signs of success
Narrative and fan engagement
The technology
Expanding past Miquela
Traction and generative AI
A new reality
Early pushback
Misunderstanding reality
Fear of new technologies
New technological unlocks
Scalable influencers
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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.
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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
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