The a16z Show
a16z Podcast: Apple and the Widgetification of Everything
The a16z Show discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This show is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!
The world's most valuable company, Apple, made a number of seemingly incremental announcements at its most recent annual developer's conference (WWDC) -- that Apple Pay is coming to the web; that Siri is being opened up to app developers; that iMessage will suggest emoji; and many other things.
Underneath all these little feature tweaks however is a bigger story, argue a16z's Benedict Evans, Frank Chen, and Kyle Russell. It's a story about -ification: the "platformification" of apps available on the Apple operating system (they've turned maps into a platform before even Google has); the "widgetification" of everything (using familiar interfaces to ensure continuity across different contexts); and the AI-ification of everyday services (like recognizing faces in photos and predicting, um, emoji).
Add it all up though and it means Apple is focusing a lot more on A.I., just like other big tech companies such as Google and Facebook (and don't forget Amazon too!). Only Apple is bringing artificial intelligence to the phone -- it now also has a neural network API for instance -- only interestingly, it's focusing on doing so at the device, not cloud level. So what does it all mean?
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