My First Million
Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)
Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.
Show Notes
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$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc
Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).
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Show Notes:
() Intro
() Horsepower
() Reverse benchmarking
() Pay attention to what irritates you
() Ogilvy secrets
() Marketing hacks used by Apple, UBER, McDonald's
() direct response marketing 101
() Recommended reading
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Links:
• Alchemy - https://www.amazon.com/dp/B01F1HOAWA
• Illusion of Choice - https://www.amazon.com/dp/0857199749
• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W
• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X
• Writing That Works - https://www.amazon.com/dp/0060956437
• When More Is Not Better - https://www.amazon.com/dp/1647820065
• Scientific Advertising - https://a.co/d/0ixEJA1B
• The Choice Factory - https://a.co/d/0ixa769O
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
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