My First Million
#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.
Show Notes
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Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike gives the backstory on Liquid Death (), Shaan asks Mike “where does this idea come from?” (), Mike talks about how big the business is (), Mike explains how to inject humor into stale brands (), Mike talks about the difference between mineral waters in the United States and abroad () Mike compares businesses started by “business people” to businesses started by “creative people.” (), Mike illustrates how he views Liquid Death as a pop-culture factory (), Mike explains that “it’s all about speed” if you want to win when going from idea to product ().
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