Lenny's Podcast: Product | Career | Growth
An operator’s guide to product strategy | Chandra Janakiraman (CPO at VRChat, ex-Meta, Headspace, Zynga)
Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.
Show Notes
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Chandra Janakiraman is the chief product officer, executive vice president, and a board member at VRChat. Previously, he was a product leader at Meta, where he led Facebook’s social experience interfaces and Reality Labs’ growth; served as CPO at Headspace, where he helped relaunch the platform, driving a 4x subscriber boost; and was a GM at Zynga, delivering massive hit games that reached hundreds of millions. In our conversation, Chandra shares:
• His playbook for developing a product strategy
• The difference between “small s” and “big S” strategy
• How to run strategy sprints
• Who should be involved in strategy work
• Common pitfalls in strategy development
• The role of AI in future strategy development
• More
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Find the transcript at: https://www.lennysnewsletter.com/p/an-operators-guide-to-product-strategy-chandra-janakiraman
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Where to find Chandra Janakiraman:
• LinkedIn: https://www.linkedin.com/in/chandramohanj/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
() Chandra’s background
() The importance of strategy
() Defining product strategy
() Developing a winning strategy: an overview
() The preparation phase
() The strategy sprint process
() The design sprint
() Document writing
() Rolling out your strategy
() Resourcing and roadmapping
() Strategy lessons from Zynga
() Strategy lessons from Meta
() Big S strategy
() AI in strategy formulation
() Final thoughts and lightning round
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Referenced:
• Headspace: https://www.headspace.com/
• Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard
• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin
• VRChat: https://hello.vrchat.com/
• Andrew Chen on LinkedIn: https://www.linkedin.com/in/pmandrewchen/
• Template: Working Backwards PR FAQ: https://www.workingbackwards.com/resources/working-backwards-pr-faq
• How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn): https://www.lennysnewsletter.com/p/how-linkedin-became-interesting-tomer-cohen
• Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital): https://www.lennysnewsletter.com/p/making-time-for-what-matters-jake
• Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures): https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis
• Chandra’s flow chart: https://docs.google.com/document/d/1SLmQ0oRFadzJnNM3MJetnLUvB18U4W4GXU4KtJ2ujEQ/edit?tab=t.0
• Chandra’s strategy template: https://docs.google.com/document/d/1iNeYUaMnpicvkpVZO-gj9cCxLeHfWN0xtGm_QoxgemE/edit?tab=t.0#heading=h.5d3jz6v86yrs
• Zynga: https://www.zynga.com/
• David Foster Wallace’s quote about water: https://www.goodreads.com/quotes/97082-there-are-these-two-young-fish-swimming-along-and-they
• Oculus: https://en.wikipedia.org/wiki/Oculus
• Elon Musk’s quote: https://www.youtube.com/shorts/wf8TadbGYok
• Concept car: https://en.wikipedia.org/wiki/Concept_car
• Acquired podcast: The Mark Zuckerberg interview: https://www.acquired.fm/episodes/the-mark-zuckerberg-interview
• Armand Ruiz on LinkedIn: https://www.linkedin.com/in/armand-ruiz/
• What is a multi-armed bandit? Full explanation: https://amplitude.com/explore/experiment/multi-armed-bandit
• IF on Prime Video: https://www.amazon.com/IF-John-Krasinski/dp/B0CW19SCVW
• Dune: Part 2 on AppleTV+: https://tv.apple.com/us/movie/dune-part-two/umc.cmc.363aycnv6vy9qgekvew6fveb9
• Dune Prophecy on Max: https://www.max.com/shows/dune-prophecy-2024/57660b16-a32a-476f-89da-3302ac379e91
• Capybara Go on the App Store: https://apps.apple.com/ph/app/capybara-go/id6596787726
• Bluesky: https://bsky.app/
• Steve Jobs: The Lost Interview on Prime Video: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B01IJD1BES
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Recommended books:
• The Art of War: https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772
• Competitive Strategy: Techniques for Analyzing Industries and Competitors: https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487/
• Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239/
• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X
• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/Make-Time-Focus-Matters-Every/dp/0525572422
• Walt Disney: The Triumph of the American Imagination: https://www.amazon.com/Walt-Disney-Triumph-American-Imagination/dp/0679757473
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649/
• The Ten Faces of Innovation: Strategies for Heightening Creativity: https://www.amazon.com/dp/0385512074
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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