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Trevor McFedries - Building Web 3.0 - [Founder’s Field Guide, EP. 29]

Colossus | Investing & Business Podcasts 1h 7m 61 months ago

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My guest today is Trevor McFedries, the founder of technology startup Brud and the creator of virtual pop star Miquela, a Gen Z icon with millions of fans worldwide. Trevor’s background is fascinating - he worked as a DJ and producer, toured with Katy Perry, worked at Spotify, and done just about every interesting thing I can imagine. In our conversation, we discuss the music-industrial complex, the creation of Miquela, and what Web 3.0 will mean for creators and builders in the future. I hope you enjoy this conversation with Trevor McFedries.

For the full show notes, transcript, and links to mentioned content, check out the episode page here.

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Show Notes

[] - [First question] - What unites the diversity of his career

[] - What inspired him to pivot away from football and step into creative arts

[] - Lessons learned from being a touring DJ and producer that apply to the creative tech sector

[] - A view of the music industrial complex from the inside

[] - How the internet deciding who becomes popular affected already established artists

[] - Interesting opportunities in the music landscape in 2021

[] - Time spent at Spotify and the spark of insight that led to founding Brud

[] - The sequence of creating a digital artist like Lil Miquela

[] - What it feels like to be “othered”

[] - Embracing one's intersections and applying it to a business model

[] - The team behind Lil Miquela and her design process

[] - Ingredients required for building a great narrative

[] - What social media platforms matter today, and the state of the social landscape

[] - Expanding Lil Miquela’s world and digital media monetization

[] - Differences between web 2.0 and 3.0 that may directly affect creators

[] - Ways innovations like NFTs make spawn new network participants

[] - Programmable art and media experiences

[] - The most cutting-edge ideas in the digital persona space

[] - Technology that wasn’t available that had to be built to enable new experiences

[] - One of the hardest decisions he’s had to make in Brud’s history

[] - The furthest they’ve ever pushed the envelope

[] - What’s the thing that keeps him going every day

[] - Finding cultural white space and inventing a character that could speak to investing to inspire new generations

[] - Units of media contribution and creative container experimentation

[] - What has him the most excited about the future of his industry

[] - Missing technological components that could inspire new digital creatives

[] - Work ethic through the lens of developing a jump shot

[] - One business lesson that he believes in deeply

[] - The kindest thing anyone’s ever done for him

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Trevor McFedries - Building Web 3.0 - [Founder’s Field Guide, EP. 29]

Skim the episode first,then decide if it is worth listening.

Skim the episode first,
then decide if it is worth listening.