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Invest Like the Best with Patrick O'Shaughnessy
Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Conversations with the best investors and business leaders in the world. We explore their ideas, methods, and stories to help you better invest your time and money. Hear stock market and boardroom insights you can't find anywhere else. If you're a professional investor, CEO, entrepreneur, or business strategist, this is for you. Explore all our episodes and learn more at https://www.colossus.com
Show Notes
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My guest today is Rory Sutherland. Rory is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. He’s also the author of one of my favorite recent books called Alchemy: The surprising power of ideas that don’t make sense. In this conversation, we explore many of his counterintuitive ideas about business. Rory makes you think as much as anyone, so I hope you enjoy this conversation.
This episode of Invest Like The Best is sponsored by Canalyst. Canalyst is the leading destination for public company data and analysis.
If you’re a professional equity investor and haven’t talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com/Patrick.
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub.
Follow Patrick on Twitter at @patrick_oshag
Show Notes
() – (First question) – Why spreadsheets and logic kill magic
() – What a product/service is vs how it’s delivered and makes people feel (regular moonshot vs psychological moonshot)
() – Psychological anomalies - doing things faster, better, cheaper (Red Bull vs Coke)
() – Swiss army knife that companies should avoid
() – Don’t design for average
() – How do people approach improving their business through marketing
() – Case for direct mail
() – Turning your weaknesses into a strength
() – The seven deadly sins and how useful they are as guideposts
() – Most powerful sin for marketing
() – Reaching intelligent answers from dumb questions
() – Why the opposite of a good idea can sometimes be a good idea
() – Kindest thing anyone has done for him
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub.
Follow Patrick on Twitter at @patrick_oshag
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