![Katrina Lake – The Next Wave of E-Commerce - [Invest Like the Best, EP.187]](https://megaphone.imgix.net/podcasts/090c9624-ccce-11ed-87bf-2fa75b35e9ad/image/Katrina_Lake.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
Invest Like the Best with Patrick O'Shaughnessy
Katrina Lake – The Next Wave of E-Commerce - [Invest Like the Best, EP.187]
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Show Notes
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My guest today is Katrina Lake, the co-founder and CEO of Stitch Fix. Stitch Fix is a multi-billion-dollar public company which has brought an entirely new model to retail apparel by combining data science, technology, and personal stylists to create a unique shopping experience tailored to the individual consumer. I first met Katrina through past guest Bill Gurley and have been excited to host her since that first meeting. In our conversation, Katrina and I discuss all aspects of Stich Fix—its history, business model, innovations, and its future. Please enjoy this great and thought-provoking conversation with Katrina Lake.
This week’s episode is sponsored by Bottomless. Bottomless is a smart coffee subscription which automatically re-orders coffee for you based on your consumption habits.
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For more episodes go to InvestorFieldGuide.com/podcast.
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Follow Patrick on Twitter at @patrick_oshag
Show Notes
() – (First question) – Where E-Commerce stands and what the future might hold
() – Why personalization makes Stitch Fix stand out from the others
() – Why data science is foundational to their business
() – What makes for a good augmented human and hiring stylists
() – Stakeholder value and creating a great partnership with suppliers
() – Their emphasis on stakeholder focus and social justice
() – The capital efficiency of their business in the early days
() – Her superpower of recruiting
() – Her strengths in building Stitch Fix
() – Transparency vs authenticity
() – Big break for the business
() – Exclusive brands to Stitch Fix
() – The next act for Stitch Fix
() – Lessons learned in pricing services
() – Future trends in retail apparel
() – Hardest thing to copy about Stitch Fix
() – Lessons for putting data science at the center of your business
() – Moments during her journey she’s felt most alive
() – Kindest thing anyone has done for her
Learn More
For more episodes go to InvestorFieldGuide.com/podcast.
Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub.
Follow Patrick on Twitter at @patrick_oshag
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